The All-New Mercedes-Benz CLA: Smarter, More Refined, and Emotionally Engaging
The new CLA offers customers more in every dimension: more space, refinement, comfort, intelligence, and efficiency than its predecessor. It is the most intelligent vehicle Mercedes-Benz has ever created — and the first model in an entirely new generation of vehicles.
Intelligent at Its Core: Mercedes-Benz Operating System (MB.OS)
The CLA is the first Mercedes-Benz model to fully operate on the in-house developed Mercedes-Benz Operating System (MB.OS), making it the most advanced vehicle the brand has ever built. The AI-enhanced system equips each car with a high-performance supercomputer connected to the Mercedes-Benz Intelligent Cloud.
This architecture allows over-the-air (OTA) updates for all major vehicle functions — including driving assistance systems for the first time — ensuring the CLA remains state-of-the-art and desirable for years to come.
A New Era of Digital Experience: The Fourth Generation of MBUX
With MB.OS comes the debut of the fourth-generation Mercedes-Benz User Experience (MBUX). It redefines the relationship between human and vehicle, introducing a new level of personalization and intuitive interaction. For the first time, artificial intelligence from both Microsoft and Google is integrated into one cohesive system, uniting multiple AI agents under one platform.
This architecture gives Mercedes-Benz the flexibility to seamlessly integrate third-party services while preserving the familiar, premium user interface that drivers expect.
The New MBUX Interface: Intuitive, Personalized, and Visually Stunning
Powered by high-performance chips and real-time graphics from the Unity Game Engine, the new MBUX Superscreen delivers a dynamic and customizable interface. The refined “Zero Layer” presents key information, smart suggestions, and — for the first time — recently used apps directly on the central display.
Users can organize apps into individually named folders, mirroring a smartphone-like experience. A simple swipe returns to the app grid or Zero Layer, while the home button offers instant access at any time.
A Virtual Companion: The MBUX Virtual Assistant
The next evolution of in-car interaction arrives with the new MBUX Virtual Assistant. Using generative AI, it transforms communication between car and driver into a natural, emotionally intelligent dialogue.
Based on ChatGPT-4o and Microsoft Bing search, the system draws from the collective knowledge of the web, while Google Gemini adds deep expertise in navigation. It can answer questions about landmarks, routes, or even make personalized suggestions — such as recommending places for a special evening nearby.
Always visible as a “living” avatar in the form of the Mercedes-Benz star, the assistant recognizes emotion through tone and phrasing, responding empathetically. Color-coded animations show its “mood” — from calm blue to vibrant green or expressive red — creating a natural, human-like interaction that enhances the emotional connection between driver and vehicle.
Smart Navigation You Can Trust
In collaboration with Google, Mercedes-Benz Navigation with Electric Intelligence delivers precise, context-aware route planning. Using data from Google Maps and Google Cloud’s Automotive AI Agent, it determines the fastest and most efficient routes, factoring in charging stops and real-time conditions.
MBUX Surround Navigation merges the driver-assistance view with 3D visualization of the surroundings, offering enhanced spatial awareness and intuitive guidance.
MB.DRIVE: Redefining Safety and Comfort
MB.DRIVE represents the next step in advanced driver assistance. In Europe, the CLA comes standard with safety systems such as DISTRONIC Distance Assist. Optional features under MB.DRIVE ASSIST — including Steering Assist and the newly introduced Lane Change Assist — elevate the driving experience to SAE Level 2 automation, offering both comfort and confidence on every journey.
The CLA with EQ Technology: Efficiency Meets Performance
The all-electric CLA achieves up to 792 km of range (WLTP) while reducing lifecycle CO₂ emissions by 40% compared to its predecessor. It delivers exceptional efficiency, consuming as little as 12.2 kWh per 100 km.
Its 800-volt architecture allows rapid DC charging of up to 320 kW — adding around 325 km of range in just ten minutes. The new battery generation, featuring silicon-oxide anodes, increases energy density by up to 20% and reduces the carbon footprint per cell by 30%.
A two-speed transmission at the rear axle ensures a balance between dynamic acceleration and long-distance comfort, while a multi-source air-to-air heat pump provides “free” heat from the drivetrain, battery, and ambient air for efficient climate control.
Flexible Powertrain Options
While the all-electric variants lead Mercedes-Benz’s strategy toward sustainable mobility, a new generation of 48-volt hybrid models will follow later this year. With three power levels and optional 4MATIC all-wheel drive, these hybrids can drive fully electric at low speeds and recover up to 25 kW of energy through regenerative braking.
Emotion in Motion: Design That Captivates
The new CLA merges intelligence with emotion, redefining desire in automotive form. Its long wheelbase, short overhangs, and muscular GT rear create a sculpted silhouette that radiates performance and elegance.
A new illuminated “Star Panel” grille — featuring 142 animated chrome-effect LEDs — introduces a signature design element for the electric era. Star-shaped LED headlights and taillights connected by light bands give the CLA an unmistakable night-time identity.
The panoramic glass roof enhances the cabin’s sense of space, while the minimalist interior design focuses on three key elements: the floating MBUX Superscreen, the sculpted center console, and the sweeping leather-clad door panels.
Materials such as open-pore wood, brushed aluminum, and new paper-based trim surfaces reflect Mercedes-Benz’s commitment to craftsmanship and sustainability.
Leadership Perspectives
Ola Källenius, Chairman of the Board of Management, Mercedes-Benz Group AG:
“As the inventor of the automobile, we’ve rewritten automotive history time and again — and we’re doing it once more with the all-new CLA. It leads its segment in range, charging speed, comfort, and intelligence — embodying our ambition to lead in electric mobility and automotive software.”
Markus Schäfer, CTO, Mercedes-Benz Group AG:
“The new CLA brings us closer to our vision of a hyper-personalized driving experience. With MB.OS, it’s the smartest car we’ve ever made — and also one of the most efficient, charging 325 km in just ten minutes.”
Magnus Östberg, Chief Software Officer, Mercedes-Benz AG:
“MB.OS is the digital brain of every future Mercedes-Benz. Its chip-to-cloud architecture allows us to integrate best-in-class technology from global partners while keeping our software agile and ever-evolving through OTA updates.”
Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG:
“The new CLA embodies the next level of our Sensual Purity design philosophy — beautiful like a sculpture, yet intelligent and athletic. It perfectly expresses the emotional and technical power of Mercedes-Benz.”
Private Entertainment for the Front Passenger
Upon request, the new CLA offers front passengers their own 14-inch display for private entertainment. The continuously expanding app portfolio includes video-streaming platforms such as Disney+, a popular service featuring a wide selection of films and series from Disney, Pixar, Marvel, Star Wars, 20th Century Studios, FX, Searchlight Pictures, and National Geographic. With its exclusive originals and ever-growing library, Disney+ is now available in the new CLA and will soon expand to other Mercedes-Benz models.
Also available are RIDEVU — the video-streaming platform from Sony Pictures Entertainment — and a selection of cloud-based video games from Boosteroid, offering a wide range of triple-A titles. For the best in-car gaming experience, customers can use a Bluetooth gaming controller or smartphone. The controller can be used with the passenger display even while driving; however, the central screen is only available for gaming when parked.
The passenger display’s screensaver can also be customized with personal photos. Numerous safety features, including eye-tracking technology, ensure the driver remains undistracted at all times.
MBUX Surround Navigation: Seamless Integration of Function and Route Guidance
Integrated visual communication reaches a new level with MBUX Surround Navigation. Thanks to the deeply integrated design of MB.OS, this advanced navigation system provides a real-time view of the vehicle and its surroundings. It merges the driver-assistance view with a 3D representation of the environment and route guidance on the driver display, showing surrounding vehicles, cyclists, motorbikes, and pedestrians.
By combining this information with 3D game-engine graphics, the system delivers an exceptionally intuitive overview. Drivers benefit from enhanced situational awareness as they can “see what the CLA sees,” understanding how assistance systems are supporting them. This fosters greater confidence on the road, marking an important step toward autonomous driving.
The environmental visualization of route guidance is particularly useful in dense urban traffic, allowing drivers to anticipate what lies ahead — even beyond the next corner. Buildings and road infrastructure are clearly and quickly recognizable. The system also provides real-time visualizations of vehicle status, including lighting, acceleration, and deceleration, through wheel-speed animation.
Intelligent Navigation You Can Trust – Tailor-Made Route Guidance from Google Maps
In the new CLA, navigation is powered by Google Maps, offering Mercedes-Benz customers the best of both worlds: the familiar Mercedes-Benz interface combined with Google’s class-leading mapping and AI expertise. The navigation system, jointly developed by Google and Mercedes-Benz, is one of the first to integrate Google Cloud’s Automotive AI Agent for in-vehicle use with Google Maps.
Mercedes-Benz Navigation with Electric Intelligence plans the fastest and most convenient route — including charging stops — while dynamically adapting to traffic and driving style. Energy demand is calculated based on multiple variables such as topography, route profile, temperature, speed, and climate control usage. Traffic conditions and available charging stations — including capacity and payment functionality — are also considered.
Computation takes place in the cloud and integrates seamlessly with on-board data. The system intelligently determines when a charging stop is necessary and optimizes the total journey time. In some cases, two shorter high-capacity charging stops may be faster than one longer session. Charging settings are automatically pre-configured for optimal DC charging efficiency, including preconditioning of the high-voltage battery to ensure it reaches the ideal temperature in time.
Mercedes-Benz is also the first carmaker to introduce an integrated charging-station reservation feature. Initially available in Germany and the USA, the MB.CHARGE Public service allows customers to reserve a charging spot in advance at Mercedes-Benz Charging Hubs. When route guidance is active, the system automatically reserves a spot 15 minutes before arrival — reducing waiting times and providing peace of mind for drivers.
KEYLESS-GO with Automatic Locking and Unlocking
The new CLA is available with the optional KEYLESS-GO feature. In its latest version, the vehicle automatically locks or unlocks as the person carrying the key approaches or walks away (depending on market availability). This function can be deactivated in the infotainment system if desired. Additionally, Hands-Free Access allows automatic opening or closing of the boot via a simple kicking motion beneath the rear bumper.
MB.DRIVE: A New Standard in Advanced Driving and Parking Assistance
All new CLA models in Europe come equipped with extensive safety features and DISTRONIC Distance Assist as standard. Technically, the vehicle features eight cameras, five radar sensors, twelve ultrasonic sensors, and a water-cooled supercomputer — providing ample processing reserves for future functions via over-the-air updates.
Mercedes-Benz bundles additional driver-assistance features under MB.DRIVE, which includes or will include the following digital extras:
- DRIVE ASSIST – Available at market launch in Europe, it complements DISTRONIC with Steering Assist, creating an advanced SAE Level 2 system. The new Lane Change Assist function helps facilitate lane changes with a simple flick of the indicator.
- DRIVE ASSIST PLUS – Planned for later release, this package adds enhanced features such as DISTRONIC Plus and an Automatic Lane Change function for highways.
- DRIVE ASSIST PRO – Adds two additional cameras, enabling new urban assistance functions up to SAE Level 2++. While technically feasible worldwide, regulatory frameworks currently restrict availability. Market launch is planned first in China (2025) and later in the USA (2026).
- DRIVE PARKING ASSIST – Improves recognition of parking spaces, including angled and unmarked bays, and can now autonomously exit spaces even if parked manually.
- DRIVE PARKING ASSIST 360 – Enhances the system with new surround views and an updated HMI for a superior parking experience.
The All-New Mercedes-Benz CLA: Drivetrain, Chassis, Aerodynamics, and Safety
- 800-volt system and SiC inverter bring VISION EQXX technology to series production
- Two-speed transmission enhances efficiency and dynamic performance
- Up to 325 km of range can be charged in just 10 minutes
- Segment-leading drag coefficient from 21, with minimal variation across the lineup
- Ready for bidirectional charging (V2G and V2H)
- Centre airbag available for the first time in this vehicle class
- High levels of both active and passive safety, plus a multi-stage high-voltage protection system
The all-new CLA with EQ Technology represents the “one-liter car” of the electric age. Combining exceptionally low energy consumption with outstanding real-world range, it sets new benchmarks for efficiency and practicality. Initially, the CLA 250+ (energy consumption: 14.1–12.2 kWh/100 km; CO₂ emissions: 0 g/km) and CLA 350 4MATIC (14.7–12.5 kWh/100 km; CO₂ emissions: 0 g/km) will launch, followed by additional battery-electric variants and a next-generation hybrid model.
With a range of up to 792 km (WLTP), the CLA 250+ offers the best long-distance capability in its class, while the CLA 350 4MATIC delivers 260 kW of power and accelerates from 0–100 km/h in just 4.9 seconds.
Cutting-Edge 800-Volt Architecture and Two-Speed Transmission
The CLA introduces an 800-volt electrical system and a two-speed transmission at the rear axle, significantly improving both efficiency and charging performance. With up to 320 kW DC charging, it can add approximately 325 km of range in ten minutes.
The newly developed Electric Drive Unit (EDU 2.0) achieves up to 93 % efficiency from battery to wheel. Featuring a permanently excited synchronous motor (PSM) derived from the VISION EQXX, it combines double-V rotor magnet arrangement and hairpin stator windings for exceptionally quiet operation. The silicon-carbide (SiC) inverter ensures highly efficient power conversion, while the transmission and inverter are integrated into a single compact housing.
The two-speed gearbox unites dynamic acceleration with highway efficiency. The short first gear provides quick torque delivery and strong towing capacity, while the longer second gear supports smooth, economical cruising.
4MATIC Models with Disconnect System
The CLA 350 4MATIC features an 80 kW front-axle motor operating as a “boost” drive, engaging only when extra power or traction is needed. The new Disconnect Unit (DCU) allows this motor to decouple under light loads, reducing front-axle drag losses by up to 90 % and extending range.
Multi-Source Heat Pump: “Free” Heat for Greater Efficiency
Standard on all electric CLAs, the air-side multi-source heat pump draws waste heat from the drivetrain, battery, and ambient air, using only one-third of the electricity of conventional systems. It not only optimizes interior climate but also preconditions the battery for rapid charging when navigation is active.
Intelligent Regeneration System
A newly developed one-box brake system integrates brake booster, master cylinder, and ESP control into a compact module, improving energy recuperation and braking precision. With up to 200 kW of regenerative power, the system can recover energy even during ABS braking or on slippery roads.
Drivers can choose between four regeneration levels — D+, D, D-, and D Auto — using steering-wheel paddles, while the ECO Assistant automatically adjusts recuperation based on upcoming road events, such as intersections, curves, or speed limits.
Advanced Battery Technology and Bidirectional Charging
The high-density 85 kWh lithium-ion battery uses graphite-silicon-oxide anodes for a 20 % increase in energy density (680 Wh/l). A smaller 58 kWh LFP version will follow. Mercedes-Benz guarantees at least 70 % capacity for eight years or 160,000 km.
The CLA is also prepared for bidirectional charging, enabling Vehicle-to-Home (V2H) and Vehicle-to-Grid (V2G) applications — allowing stored energy to be fed back into the grid or home systems. This functionality will be activated via a future OTA update, depending on local regulations.
Class-Leading Aerodynamics
Aerodynamic efficiency directly enhances range — every 0.01 reduction in drag coefficient extends range by around 2.5 %. With a drag coefficient from 0.21, the CLA leads its class.
Refined details include optimized wheel spoilers, smooth underbody panels, fixed rear-wheel covers, and aerodynamically refined diffusers. The new two-tone full-cover alloy wheels improve aerodynamic efficiency by up to two points compared to standard designs.
The result is a perfect harmony of performance, design, and sustainability — a car that looks dynamic while cutting effortlessly through the air.
Comfort Suspension with Multi-Link Rear Axle Derived from the Mid and Upper-Class Segments
The new CLA features a standard steel-sprung comfort suspension that combines advanced engineering with refined ride quality. At the front, a newly developed three-link axle provides precise handling and a composed driving experience. The lower control arm integrates both the transverse and thrust arms, forged from aluminium to reduce weight and enhance rigidity. As with a traditional McPherson setup, the strut guides the wheel and connects directly to the steering knuckle.
The third link, the tie rod, forms part of the rack-and-pinion steering system. Positioned ahead of the wheel centre, the transverse steering gear ensures optimal self-steering characteristics and sharp, predictable responses. The steering knuckle itself — linking the lower control arm to the strut while supporting the wheel and braking assembly — is crafted from cast aluminium. This construction prioritises low weight and high camber stiffness, ensuring outstanding steering precision and minimal noise.
At the rear, a newly designed multi-link axle delivers the comfort and stability usually reserved for Mercedes-Benz vehicles from higher segments. By introducing this premium suspension concept into the CLA, Mercedes-Benz sets a new benchmark for ride refinement and dynamic control in its class.
Exceptional Active and Passive Safety – First Centre Airbag in Its Vehicle Class
The all-new CLA has been designed from the ground up to incorporate the latest innovations in active and passive safety. In doing so, Mercedes-Benz continues its leadership in safety technology, striving to make the CLA the safest vehicle in its segment.
An array of advanced driver assistance systems helps prevent accidents before they occur. Should a collision prove unavoidable, the vehicle’s carefully engineered crumple zones, rigid passenger cell, and sophisticated restraint systems work together to minimise injury risk.
For the first time in this class, Mercedes-Benz introduces a centre airbag as standard. Installed within the driver’s seat backrest, it deploys between the driver and front passenger during a severe side impact—depending on the severity and occupancy—to reduce the risk of contact injuries.
Proven Multi-Stage High-Voltage Protection and Advanced Battery Early Warning System
Protecting both occupants and the high-voltage system is a central priority in every Mercedes-Benz electric vehicle. In addition to safeguarding passengers and other road users, the company applies strict standards beyond legal requirements to the high-voltage battery, cabling, and related components.
In the new CLA, the battery housing forms an integral part of the crash structure. For this latest generation of high-voltage batteries, Mercedes-Benz has implemented comprehensive measures against potential thermal incidents, such as optimised spacing between battery cells and revised cell module structures.
A newly enhanced early warning system monitors the battery’s condition even when the vehicle is parked. If irregularities are detected, the system triggers safety measures that may include automatically closing the side windows and ventilation flaps. A central sensor located within the battery continuously monitors its status to ensure maximum protection.
The CLA continues to employ Mercedes-Benz’s proven eight-stage high-voltage protection concept. This ensures there is no electrical hazard to passengers or first responders following a collision — a system thoroughly validated through extensive in-house accident research.
In the event of an impact, the high-voltage system automatically deactivates itself, distinguishing between reversible and irreversible shutdown.
- Reversible shutdown occurs in minor accidents; if the driver attempts to restart the car, an automatic insulation check is performed, allowing operation only when the system is fault-free.
- Irreversible shutdown follows severe impacts where the car is no longer drivable; reactivation is possible only by an authorised specialist workshop.
During shutdown, controlled discharge ensures components are safe to handle. Additionally, designated cut-off points enable rescue personnel to manually de-energise the high-voltage system if necessary.
All-Electric CLA Reduces Carbon Footprint by 40 Percent Compared to Its Predecessor
As the first model in an all-new electric vehicle family, the CLA represents a major step forward in sustainability. Across its full value chain, the new all-electric CLA reduces its carbon footprint by 40 percent compared with its predecessor. With further carbon-reduction initiatives in the supply chain and during battery charging, this figure could reach up to two-thirds.
Approximately 40 percent of the aluminium used is produced in facilities powered by renewable energy, saving around 400 kilograms of CO₂ per vehicle. Meanwhile, improvements in the production of high-voltage cells reduce their carbon footprint by around 30 percent per cell.
In addition to net carbon-neutral cell manufacturing, renewable energy powers the production of cathodes, anodes, and cell housings. Many interior and thermoplastic components contain significant proportions of secondary materials—four times more than before.
Half of the thermoplastic content now comes from post-consumer recyclates. For example, the jack mounts are made entirely from recycled car bumpers, while the front luggage compartment well (“frunk”) contains roughly 70 percent recycled content.
MB.CHARGE Public: Integrated Digital Charging Experience
Mercedes-Benz consolidates all public charging functions under MB.CHARGE Public (formerly Mercedes me Charge), offering a seamless, user-friendly experience. With a single contract, customers gain access to one of the world’s largest public charging networks, with transparent pricing and universal compatibility regardless of operator.
Authentication is easy via the Mercedes-Benz app, MB.CHARGE Public RFID card, or directly through Plug & Charge functionality at participating stations. All charging sessions are automatically billed, and costs per kilowatt-hour or per minute—along with estimated totals—are displayed on the MBUX interface or app prior to charging.
Customers can also select from a range of regional tariffs with discounted rates. Mercedes-Benz continues to expand global charging infrastructure through its own initiatives and partnerships, including IONITY, IONNA, and IONCHI. By 2030, these efforts will provide around 45,000 charging points worldwide, all accessible through MB.CHARGE Public.
Green Charging: Commitment to Renewable Energy
Green Charging is a key component of MB.CHARGE Public in Europe, Canada, and the United States. Where direct renewable electricity is not available, Mercedes-Benz uses certified green energy certificates to ensure that an equivalent amount of electricity from renewable sources is fed into the grid.
Certificates are sourced from certified plants less than six years old and, whenever possible, are purchased and cancelled within the same country where charging occurs. This helps expand renewable energy capacity over time.
Mercedes-Benz is also extending Green Charging to private households, enabling customers to maximise the use of renewable energy when charging at home through intelligent wallbox systems.
High-Tech Hybrid Models with 48-Volt Technology
Electric Assistance for Everyday Efficiency
While all-electric models are central to the brand’s sustainable strategy, Mercedes-Benz continues to meet the diverse mobility needs of customers worldwide. Hence, the new CLA will also be offered as a hybrid with 48-volt technology and an electric motor integrated into the transmission.
The modular design of the CLA’s architecture allows maximum flexibility for multiple powertrains within the same production line. Visually, the hybrid shares much of its design with the all-electric variant, distinguished primarily by a chrome grille featuring the Mercedes-Benz star pattern and a subtle LED light frame.
Developed in Germany to the brand’s highest standards, the hybrid powertrain combines a new four-cylinder petrol engine from the FAME family with an eight-speed dual-clutch transmission featuring an integrated electric motor. Three power levels and both front-wheel-drive and 4MATIC configurations will be available.
Compact, Intelligent Hybrid System with Electric Drive Capabilities
The electric motor, inverter, and transmission form a highly integrated and compact assembly. A new 48-volt lithium-ion battery, with a flatpack design and 1.3 kWh capacity, powers the system.
The electric motor provides smooth torque assistance across all speed ranges, significantly improving low-end acceleration and enabling all-electric driving at urban speeds below 20 kW demand. The hybrid can also “sail” — coast efficiently with the drivetrain decoupled — up to 100 km/h.
Recuperation occurs in all eight gears, recovering up to 25 kW of energy. With torque from both power sources combining seamlessly, the hybrid delivers strong performance while maintaining remarkable efficiency.
The integrated electric motor eliminates the need for a conventional starter, ensuring near-silent operation and imperceptible transitions between power sources. The eight-speed dual-clutch transmission (8F-eDCT) uses electrohydraulic control for both clutches and incorporates an electric motor for smooth, efficient operation.
New Four-Cylinder Engine with Miller-Cycle Efficiency
The M 252 engine, a 1.5-litre four-cylinder petrol unit from the Family of Modular Engines (FAME), represents the latest evolution of Mercedes-Benz combustion technology.
With an all-aluminium crankcase featuring NANOSLIDE® coating and a cylinder head with an integrated exhaust manifold, it’s designed for efficiency and durability. A segmented turbocharger and close-coupled exhaust system optimise emissions performance and prepare the engine for future standards.
Operating on the Miller cycle—with early intake valve closure and a high 12:1 compression ratio—the engine achieves exceptional thermal efficiency, particularly under partial load, reducing both fuel consumption and NOx emissions.
Advanced NVH measures, a double-bulkhead design, and sound insulation around the A-pillars and floor ensure outstanding refinement. Together with the compact engine-transmission layout, the system enhances packaging efficiency and driving comfort.
Production at the Rastatt Plant: Smart, Sustainable, and Digital
Hybrid versions of the CLA are produced alongside their all-electric counterparts on the same flexible line at the Mercedes-Benz Rastatt plant. Production is net carbon-neutral, powered entirely by renewable electricity.
As the lead plant for compact Mercedes-Benz models, Rastatt exemplifies the brand’s “Digital First” production philosophy. Using digital twin technology, engineers virtually modelled and commissioned the extensive conversion of an existing assembly hall.
The CLA also debuts the Mercedes-Benz Operating System (MB.OS), the company’s proprietary chip-to-cloud architecture that centralises vehicle software and enhances update capabilities.
After production ramp-up in Rastatt, CLA manufacturing for the Chinese market will begin at Beijing Benz Automotive Co., Ltd. Additional models from the CLA family will follow from the Hungarian plant in Kecskemét.
Design and Dimensional Concept: Athletic Proportions Meet Avant-Garde Luxury
The all-new CLA embodies Mercedes-Benz’s Sensual Purity design philosophy, evolved for the electric and digital era. As the first model of a new vehicle family, it combines emotion and intelligence in a sculpted, aerodynamic form.
The fastback silhouette, long wheelbase (2,790 mm), and short overhangs create a GT-like stance. Power domes on the bonnet and muscular shoulders extending from the front to the rear express confident athleticism. A wide track and available 19-inch wheels further enhance its dynamic appearance.
Precision lines and smooth, tensioned surfaces produce a play of light and shadow that communicates elegance and modernity, while meticulous detailing underscores the vehicle’s premium quality.
Expanded Space and Practicality – The Return of the Frunk
Measuring 4,723 mm in length, the new CLA is approximately four centimetres longer than its predecessor. Its increased wheelbase provides additional legroom and headroom for all occupants. The standard panoramic roof enhances the sense of space and openness.
For the first time in a modern Mercedes-Benz, the CLA features a front luggage compartment (“frunk”) offering 101 litres of extra storage—ideal for charging cables or compact luggage. Combined with a 405-litre rear boot, it delivers impressive practicality for daily use.
Distinctive Lighting and Exterior Highlights
The front end is defined by its shark-nose design and illuminated panel bearing the Mercedes-Benz pattern. The signature star motif—142 chrome-effect stars—creates a stunning visual identity. Depending on regional regulations, the central star may be fully or partially illuminated.
LED High Performance headlights come standard, connected by a light band that emphasises the car’s width. Optional MULTIBEAM LED headlights add an iconic star-shaped daytime running light signature.
Frameless doors, flush-fitting retractable handles (optional with KEYLESS-GO), and a panoramic roof contribute to the CLA’s sleek, coupe-like elegance. At the rear, star-shaped taillights linked by a light band provide a powerful visual statement, complemented by an aerodynamically optimised rear diffuser.
Best-in-Class Standard Equipment
All CLA models come in the Progressive Line as standard, with an exceptional range of features including LED headlights, Mirror Package, leather multifunction steering wheel, comfort seats with heating and lumbar support, and THERMATIC climate control with rear air vents.
The AMG Line option adds sportier design cues, 18-inch wheels, unique bumpers, red stitching, and stainless steel pedals. For further visual distinction, the Night Package offers high-gloss black trim and tinted windows, while the AMG Line Plus introduces exclusive AMG Performance elements, illuminated sills, and 19-inch wheels.
Panoramic Roof and Light Management
The one-piece panoramic roof, standard across the range, spans from the windscreen to the rear, bathing the cabin in natural light. Its laminated safety glass with infrared and LowE coatings provides effective heat protection without the need for a roller blind.
Interior: A New Expression of Digital Luxury
Inside, the CLA introduces a new design language focused on reduction and high-tech elegance. The centrepiece is the optional MBUX Superscreen, a seamless glass surface combining driver and central displays, with an additional passenger display available post-launch.
Round turbine-style air vents, a floating centre console, and an illuminated trim design create a futuristic yet inviting atmosphere. Material quality and craftsmanship set a new standard for the segment.
Seats and Materials: Sustainable Craftsmanship
Available in comfort or sport configurations, the seats feature layered, sculptural designs inspired by higher Mercedes-Benz classes. Every seat incorporates recycled and sustainable materials, from foams and fabrics to structural components.
Upholstery options include man-made leather from recycled PET bottles, chrome-free tanned leather, and MICROCUT microfibre made from 100% recycled material. Even the floor covering uses ECONYL yarn, produced entirely from waste-derived fibres.
Colours, Trims, and Ambient Lighting
A refined palette of exterior and interior colours includes exclusive shades like aqua mint uni and clear blue metallic, alongside high-end trim finishes in open-pore wood, brushed aluminium, and even natural fibre paper made from cellulose and hemp.
The CLA’s 64-colour ambient lighting system allows complete personalisation, accentuating the Superscreen, centre console, and door panels with a warm, inviting glow.
Immersive Sound and Digital Experiences
An optional Burmester® 3D Surround Sound System with Dolby Atmos delivers a multidimensional listening experience. In addition, the SoundExperience feature lets drivers select from unique sonic profiles—such as Silver Waves, Vivid Flux, Fractal Fusion, or Granular Fuzz—for personalised auditory environments both in motion and at standstill.
Startup, shutdown, and even charging are accompanied by tailored soundscapes, harmonising with the vehicle’s modern, emotive design.